Story + PD: Mind the Story

Part of a series at the intersection of Storytelling and Product Development.

The business world knows story matters. But it’s not just the realm of marketing and advertising, nor pitching. If you never touch powerpoint, does it matter? Yes. Even inside product development, story matters and paying attention can improve your effectiveness every day.  

Notice the stories that are all around you. Everyone is a character. Every timeline is a narrative. Every journey is an arc, whole or in part. 

Tell it, don’t just leave it to chance. 

How does the story you’re telling help you to: 

Be more customer centric?

Be Future-oriented?

Be Purpose driven?

Counter chaos? 

Earn confidence? 

Keep learning. Storytelling in Product is a skill you can learn and improve. Some basics can give you a big boost right away, but you can pursue mastery over a lifetime if you find that you love what it does for you.